Size matters: search engines, readers favor long-form content

(updated 8:42 PST) — The quantity vs. quality debate is perpetual in the worlds of digital marketing and SEO. But there’s one fact that cannot be denied when it comes to blogging: frequent publishing on company websites increases the chances of acquiring new customers. All blog content is not created equal however. Its difficult to …

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Will artificial intelligence render content writers obsolete?

A study released earlier this month by market research firm Forrester predicted that automation (robots) will kill 24.7 million U.S. jobs by 2027. The firm also concluded that 14.9 million new jobs will be created in that same time frame as a result of automation and other developing technologies; placing net job losses at 9.8%. …

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5 company blogs that are doing it right

Successful company blogs typically have three things in common: consistent editorial calendars, high-quality content, and effective calls-to-action. They make mundane topics interesting and interesting topics fascinating. Companies that prioritize blogging quickly establish themselves as thought leaders in their respective industries, while being rewarded by Google’s ever-changing PageRank algorithms for regularly publishing new content. Several companies …

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How much should you pay for content marketing?

A vast majority of banner ads online are completely ignored by internet users. Despite this fact, marketing professionals still pay premium prices for them. Small businesses that utilize PPC (pay-per-click) ads as their primary advertising source, spend $9,000 to $10,000 per month on Google AdWords campaigns, according to Google partner and PPC marketing firm Wordstream. …

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