Content Marketing 2019: How To Stay Ahead Of The Curve

ContentCoup.com October 31, 2018 High-quality content has been the catalyst behind all successful digital marketing campaigns in the last decade. That trend is not going to change anytime soon. An April 2018 study by the Content Marketing Institute (CMI) found that 73% of B2B marketers ranked blogs as the most effective tool for generating interesting …

Read more

Pro Se Litigation: How To Avoid Costly Mistakes When Representing Yourself In Court

ContentCoup.com October 30, 2018 Pro se litigants, also known as SRLs (self-represented litigants) to legal types, are increasing in frequency every year. There aren’t a lot of recent, concrete data showing the exact percentage of cases involving pro se litigants in U.S. courts. But the numbers are quite high based on past research and the …

Read more

Ethical Considerations For College Students Hiring Professional Ghostwriters For Essays, Term Papers

ContentCoup.com October 29, 2018 Essay writing factories are unethical. Not because of the service provided. But many of these companies pressure and harass students into buying. It’s also disingenuous not to point out the fact that many essay writing factories use writers from countries where English is not the first language. Content farms use writers …

Read more

Size matters: search engines, readers favor long-form content

(updated 8:42 PST) — The quantity vs. quality debate is perpetual in the worlds of digital marketing and SEO. But there’s one fact that cannot be denied when it comes to blogging: frequent publishing on company websites increases the chances of acquiring new customers. All blog content is not created equal however. Its difficult to …

Read more

Will artificial intelligence render content writers obsolete?

A study released earlier this month by market research firm Forrester predicted that automation (robots) will kill 24.7 million U.S. jobs by 2027. The firm also concluded that 14.9 million new jobs will be created in that same time frame as a result of automation and other developing technologies; placing net job losses at 9.8%. …

Read more

5 company blogs that are doing it right

Successful company blogs typically have three things in common: consistent editorial calendars, high-quality content, and effective calls-to-action. They make mundane topics interesting and interesting topics fascinating. Companies that prioritize blogging quickly establish themselves as thought leaders in their respective industries, while being rewarded by Google’s ever-changing PageRank algorithms for regularly publishing new content. Several companies …

Read more

How much should you pay for content marketing?

A vast majority of banner ads online are completely ignored by internet users. Despite this fact, marketing professionals still pay premium prices for them. Small businesses that utilize PPC (pay-per-click) ads as their primary advertising source, spend $9,000 to $10,000 per month on Google AdWords campaigns, according to Google partner and PPC marketing firm Wordstream. …

Read more