ContentCoup.com May 5, 2020 Pac-Man was the first international celebrity in video game history. Japanese developer Namco first released the arcade version of the game in May of 1980. Midway Games spotted Pac-Man at the 1980 Amusement and Music Operators Association (AMOA) expo. They began distributing the game in North America later that year. The …
5 Characteristics of Effective Human Resources Thought Leaders
The concept of “thought leader” is relatively new. Google’s Ngram Viewer shows that the term barely registered in print prior to the late 1990s when internet became mainstream. Thought leaders had no readily available media to convey their expertise before blogs, social media, and podcasts. That changed at the turn of the century. Thought leaders …
Content Marketing 2019: How To Stay Ahead Of The Curve
ContentCoup.com October 31, 2018 High-quality content has been the catalyst behind all successful digital marketing campaigns in the last decade. That trend is not going to change anytime soon. An April 2018 study by the Content Marketing Institute (CMI) found that 73% of B2B marketers ranked blogs as the most effective tool for generating interest …
Pro Se Litigation: How To Avoid Costly Mistakes When Representing Yourself In Court
ContentCoup.com October 30, 2018 Pro se litigants, also known as SRLs (self-represented litigants) to legal types, are increasing in frequency every year. There aren’t a lot of recent, concrete data showing the exact percentage of cases involving pro se litigants in U.S. courts. But the numbers are quite high based on past research and the …
Ethical Considerations For College Students Hiring Professional Ghostwriters For Essays, Term Papers
ContentCoup.com October 29, 2018 Essay writing factories are unethical. Not because of the service provided. But many of these companies pressure and harass students into buying. It’s also disingenuous not to point out the fact that many essay writing factories use writers from countries where English is not the first language. Content farms use writers …
Size matters: search engines, readers favor long-form content
(updated 8:42 PST) — The quantity vs. quality debate is perpetual in the worlds of digital marketing and SEO. But there’s one fact that cannot be denied when it comes to blogging: frequent publishing on company websites increases the chances of acquiring new customers. All blog content is not created equal however. Its difficult to …
Will artificial intelligence render content writers obsolete?
A study released earlier this month by market research firm Forrester predicted that automation (robots) will kill 24.7 million U.S. jobs by 2027. The firm concluded that automation and other developing technologies will create 14.9 million new jobs in that same time frame. That’s still a net loss of nearly 10 million jobs. Customer service, …
Facebook: the unnecessary nuisance for marketing departments
Facebook had 50 million active business pages as of December 2015, up from 40 million eight months earlier. Assuming sustained growth through today, there are upwards of 70 million active Facebook business pages in April 2017. It makes good business sense for small and medium-sized businesses to follow this trend when they glance at the …
5 company blogs that are doing it right
Successful company blogs typically have three things in common: consistent editorial calendars, high-quality content, and effective calls-to-action. They make mundane topics interesting and interesting topics fascinating. Companies that prioritize blogging quickly establish themselves as thought leaders in their respective industries, while being rewarded by Google’s ever-changing PageRank algorithms for regularly publishing new content. Several companies …
#Happy420: Is writing about cannabis on company blogs still taboo?
The United States is a much different place than it was 80 years ago. The Marihuana Tax Act of 1937 criminalized cannabis for the first time in U.S. history. The federal law required anyone who possessed or distributed marijuana to obtain and publicly display a federal tax stamp. But the process of acquiring the tax …